Nearly all companies are doing at least some of their business online. So, it is not surprising that a lot of companies are doing a good portion of their marketing online. Internet or online marketing is advertising and marketing on the internet and via email. Oftentimes companies will hire an internet marketing company or an internet marketing consultant to handle their online marketing.
For those who have a small or a local business internet marketing is a great way to reach a lot of potential customers for a minimal expense. Many businesses are making good use of social media marketing, which is usually free. Social media is a good way to reach potential customers, but most people (93 percent) prefer to communicate with product brands through email, and not through social media.
Large corporations and international companies enjoy the far reaching aspects of the internet, as they can send information all over the world. However, for those who own or manage a local business internet marketing is just as valuable. Whether it is for a national chain specializing in car repairs or a small family owned auto repair shop marketing online is important.