Did you know that as many as 72% of consumers rely on, and trust, internet product and service reviews just as much as recommendations from family and friends? Managing online presence, including product reviews, is a critical part of SEO. Are you confident that your company can survive scathing product or service reviews? How can SEO help?
Looking at the Whole Picture
Search engine optimization looks at the whole picture. Search engines and search engine rankings certainly play into tactics quite a bit, but marketers and SEO resellers do not limit themselves to search engines alone. SEO and reseller programs also include content creation, web design, and social media management. Companies should look at all of these components as a whole, and consider how they influence and play into each other. SEO does just that.
An Example of Integrated SEO Marketing
Backlash against Forever 21 and its corporate headquarters began on Facebook, or social media. The word continues to spread in articles and blogs, and stories about the hours cuts are likely to show up if you search Google for “Forever 21.” In that example alone, social media, blogs, content, and search engines play a role in the online presence and reputation of Forever 21. Forever 21 will have to consider all of these platforms when making amends.
The best Seo reseller programs take into account that as many as 93% of internet users start on a search engine. They also know that there are many different factors and platforms drawing people to, and away from, search engine result pages. A successful SEO plan will incorporate all of them. Good refereneces.