There are more than 9,000 trade shows and expos that are held within the US each year, and if you would like for your company to be noticed at one by the maximum amount of customers, then you need truss displays as well as a variety of other items at your booth. While eight out of ten exhibitors do very little pre show marketing or even none at all, you can set yourself apart by promoting your entrance to each trade show, and you can then make your booth stand out with truss displays as well as trade show display cases and literature racks. The best truss displays will be a great piece of visual marketing to draw all eyes on your booth right from the get go.
87 percent of trade show leads that get captured never actually see any follow up, and if you take the time to set up truss displays to lure customers in, then you need to take the time to also follow up on such leads with them. If you have colorful fabric displays to compliment your mini table display, then you will ultimately be able to use some of the best eye candy to ultimately draw customers in. When you do, it will be up to you in order to work with them in order to make them want to do business with your company. Following up on leads will play a big part in this, but making a great impression will do more.