The internet is quickly changing the way that businesses market themselves. In just a few short years, it is estimated that a quarter of all advertising dollars will be spent online. However, businesses can get overwhelmed with all the new marketing options the internet offers.
Social media is fast becoming an important part of any internet marketing campaign. It is not too hard to understand why. A 2012 poll found that 58% of respondents used some social networking site. 98% of 18-24 year olds, a key demographic, use some form of social media. The most popular of these sites, Facebook, has 1.4 billion users. The average amount of time that a Facebook user spends per month is 15 hours.
All of these statistics reveal just how massive social media has become, and also what a massive opportunity it can be for businesses to reach out to find new customers. Unfortunately, taking advantage of social media can be difficult for companies. Many lack the time, resources, and expertise to properly market themselves online.
Fortunately, there are companies to whom businesses can outsource social media to. If your business decides to outsource social media, then you will be getting quality white label social media services. This means that these companies will run all of your social media programs just as if your company was doing it in house, except that your business gets to take advantage of the expertise and superior resources of social media management experts who know exactly how to get the best out of social media. You can search the internet to find a social media reseller who can help you.