Many who are involved in the business world may have their own opinions on what the best keys to success are. But what seems to be universally essential for the success of all businesses is standing out among the competition. This can often be quite challenging, however. With the number of businesses on the market today, standing out is no easy feet. Consumers are now benefiting from having a number of options available when they search for any type of product or service. The businesses themselves, though, are struggling for this same reason. Recent years have seen online marketing companies come to the aid of businesses by providing services such as search engine optimization plans and social media reseller programs. Businesses that are looking to see more success through a greater web presence can seek the services of online marketing companies that offer SEO reseller plans and social media reseller plans.

Search engines are potentially the most powerful resources that the Internet has to offer. Studies have shown that the vast majority of online experiences begin with a search. Many searches that are conducted online are performed by individuals that are looking to find businesses offering a certain product or service they are seeking. Prior to the year 2012, it was estimated that 88.1 percent of Internet users in the United States ages 14 and up would research products online.

A major trend of search engine users that has been observed is that approximately 75 percent find what they are looking for on the first result page, which leads them to not bother going to the pages beyond the first. This has caused many businesses to seek means of reaching higher rankings on search results. The strategy of search engine optimization was created as a solution to this, allowing business websites to rank higher through the use of keyworded custom content. SEO has proven effective, with its leads bringing in a 14.6 percent close rate, compared to the close rate of outbound leads, which is only 1.7 percent.

Social media is another one of the leading forces of the Internet today. Businesses are beginning to recognize the importance of reaching leads via social media, which is why many are seeking social media reseller plans. Up from 28 percent in 2011, 30 percent of businesses now outsource at least a portion of their social media marketing. For assistance creating a stronger web presence that can result in more traffic and leads, businesses can seek the services offered by online marketing companies.

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