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By 2016, over 50% of all the money spent in the U.S. retail sector will be influenced by online marketing. As a result, many companies have chosen to use email in order to market their businesses. Although SEO is coming into the spotlight as another marketing strategy, electronic mail marketing has proven to be beneficial to companies that use it. By allowing an email marketing reseller to utilize this strategy, your company has the opportunity to not only gain more customers, but also to retain them.

1. You save money. When you market through electronic mail, your overhead costs are low. You are not required to spend money on postage, printing, or advertising rates. In addition, resell email marketing services will make less work for you, so you do not have to spend the money to hire your own marketing team.

2. Metrics. One of the most appealing aspects of this type of marketing is that virtually everything can be measured. This can include the click through and open rates. In addition, when you email coupons to customers, their usage can be measured when they are redeemed in your store. By measuring this, you can determine if your investment is well worth the return.

3. Building customer loyalty. One of the main problems businesses face is customer retention. Although you may have acquired new customers, how can you retain their business? Electronic mail allows you to send coupons, thank-you notes, and special offers to existing customers in order to keep them coming back. By doing so, your customers will feel more welcomed and valued.

Email is still one of the most popular internet activities. As a result, electronic mail marketing continues to be used by numerous businesses. Since electronic mail marketing saves you money, allows you to measure metrics, and builds customer loyalty, it is an effective way for your business to succeed. Read more articles like this.