Archive for December 25, 2011
Navigating a large building, like a hospital or office building, can be confusing to someone who walks inside. Knowing where you are going and how to get back out can be overwhelming, especially if the location is crowded and chaotic. Most people will not take the time to ask for help from someone who works in the building, especially if the atmosphere is chaotic and customers and visitors can easily become overwhelmed in a big place quickly. Many large buildings are turning to digital wayfinding as a means to help visitors better understand where they are going. Digital signs, maps and other obvious information are quickly replacing traditional printed materials as way to convey important information.
Hospitals are leaders in the digital wayfinding industry. Nothing is more frustrating to a visitor than parking in the wrong lot, entering the wrong doors, and being told that the location he or she is looking for is in a completely different part of the hospital. Digital wayfinding makes it more obvious where a person needs to be before a person even parks the car. Once inside the hospital, digital signs and indicators continue to guide the visitor to the right destination without much effort or any frustration.
Finding a company that specializes in digital wayfinding is the first step toward improving the directions in your building. Not all sign companies understand the best practices and business procedures in regard to digital waydfinding. Find a business that specializes in digital signage, not simply offers it. Ask for a list of clients who have already used the company to improve their digital wayfinding expertise. Check out examples of the work that the company does. Be sure that you are happy with the examples that you see before deciding to hire the company to help with your specific needs.
By implementing digital wayfinding concepts in your building, you can improve the mood of visitors to the building and overall efficiency. A customer who can easily find what he or she is looking for will be a happier one. Digital signage also has a nice aesthetic and shows that your business is technologically advanced. Directing visitors in the right direction with the use of digital means is a great way to improve customer relations and make your business more attractive to visitors. Find the right company for your digital needs and transform your signs into digital versions.